Global Marketing Research Assignment Essay Example | Topics and Well Written Essays - 3000 words - 2

Global Marketing Research Assignment - Essay Example It is the reason as to why they have continued to enjoy steady stream of growth and increase in the amount of revenue in their finances. It goes without saying that the company has enjoyed the near monopoly status on the global front (Hà ¤ikià ¶ & Virtanen, 2002).This paper will thus discuss the impact and growth of the Nokia Company as a single source from Finland to the external markets such as South Africa and Chile as prime exporting destinations of the mobile devices. The paper will also focus on the proper exporting mechanisms and techniques that Nokia as a Finnish company would penetrate and enter the Chilean and South African country (Kent, 2007). As much as the marketing team of the Nokia Company has strived to do its best in the recent past, there are other drafts of measures of in terms of global marketing that the company could explore for better growth. It stems from the fact that each and every country has a different market dimension and set up thus care and attention must be allocated to the various countries in a different way (Andersson & Wictor, 2003). In brief, this analysis will discuss the market topography and spectrum of the various countries with the feasible chances of penetration by Nokia, the company. South Africa is one of the most promising countries in the world in the form of a market because of the following outlined issues such as a viable economic environment (Myers, 2002). It is one of the emerging democracies in the African continent which has recorded good prospects of economic viability and growth in the recent as compared with other African nations such as Somalia (Myers, 2002). It is so because the country has one of the most diverse compositions of people with different tastes in electronic gadgets and devices (Clarke, 1996). South Africa in its structure and population has one of the most diverse societal spectrums in

Effective Leadership Essay Example for Free

Effective Leadership Essay The delegative leadership style creates a comfortable and inviting work environment, however, the level of authority and boundaries become blurred when the superior does not assert their authority within the office. An analysis as to how I can transcend my leadership skills within a work environment is discussed. And Leader X is offered recommendations on altering her office from one that is geared by the opinions and views of employees, to one that follows and adheres to the direction of one individual; the superior. Introduction In order for one to be an effective and efficient leader, they must possess a variety of characteristics. An effective leader should have vast knowledge of their professional field, superior emotional intelligence, and strong managerial and administrative skills. Extraordinary leaders are not solely expected to guide subordinates in the workplace. Their strengths also rely upon how well they follow the guidance and recommendations of others. Further analysis into the makings of a great leader will explain the importance of these characteristics and how it gears a successful career. Exemplary Leadership Qualities Emotional intelligence, strong managerial and administrative skills are just a few characteristics of a leader. However a leader must strongly have these qualities in order to an exemplary leader and direct their employees to achieve the goals set forth for their positions. As a Secretary, I am in charge of a vast amount of administrative tasks within my office. This is the area in which my leadership skills are put to the test. At any given moment, I could be given three to four tasks that are all important and must be completed in a small amount of time. Prioritizing these tasks can be fairly difficult but I am trusted with this responsibility. Leader X has a strong influence on me and how I wish to conduct myself in a position of leadership. Leader X oversees twenty attorneys and four legal support staff. She has a warm and inviting personality. She is punctual and educated in law and litigation. She encourages her staff to have a lot of input into the day to day decisions made within the office. In the text, Colquitt (2011) defines leadership as the use of power and influence to direct the actions of followers. In order for one to effectively lead, they must possess influence over others. Leader X has been employed within the legal field for more than twenty five years. Her knowledge and experience is what qualifies her as a Senior Counsel within her agency. She possesses all the characteristics of my definition of an effective leader. She has a delagative leadership style which slightly damages her ability to make decisions. Organizational Behavior Another aspect of leadership is the employment of power. Power is the ability to influence the actions and behaviors of others. Colquitt (2011) states an effective form of influence is organizational power. Organizational power consists of legitimate, reward and coercive power. Legitimate power is the â€Å"formal authority† a leader has over others. Leader X is a Senior Counsel and has the ability to direct all the attorneys within our section. Her legitimate authority lies within her position and her responsibility to her employees. Reward power is the capability to compensate others for their work and accomplishments. This power influences others to behave in a manner that will enable them to receive awards. These awards may consist of promotions, pay raises and/or public recognition. Coercive power is not rewarding in anyway. Coercive power is the ability to control another’s actions through the threat of punishment. Colquitt (2011) refers to this method of influence as being founded on fear. An employee can be coerced to behave a certain way if they fear they could be demoted, terminated or suspended for failure to perform to their superior’s standards. Leader X influences her employees to work hard and take responsibility for their actions. Her power creates an increase of productivity from her employees. Contingencies of Power Leaders can often times be hindered within the level of power they possess. Colquitt (2011) labels these situations as contingency factors. There are four factors of contingency that could affect the level and quality of work produced under someone’s command. The four contingencies are substitutability, discretion, centrality and visibility. Substitutability is the availability of alternate resources. When the Leader is the only one with access to the resources, no one will possess a higher level of influence over the subordinates. Leader X has control of her employees’ performance reviews. So, Leader X majorly holds the power to influence the employees work results and behavior. Discretion is the leader’s ability to make decisions regarding any given situation. References Anderson, Mae. (2011). Estee Lauder 4Q up but Shares Fall on Weak Outlook. Associated Press. ABC News. http://abcnews. go. com/Business/wireStory? id=14306228 2011 August 15. Retrieved 2012 April 22. Colquitt, J. A. , Lepine, J. A. , and Wesson, M. J. (2011). Organizational behavior: Improving performance and commitment in the workplace (2nd ed. ). New York, NY: McGraw-Hill Irwin. Pennington, Sylvia. (2012). Balancing act at the Top. The Sydney Morning Herald. http://www. smh. com. au/executive-style/management/balancing-act-at-the-top-20120424-1xis4. html 2012 April. Retrieved 2012 April 23, 2012. The Staff of the Corporate Executive Board. (2009). The Increasing Call for Work-Life Balance: Work-life balance is now the second most important driver or employee attraction and commitment, says CEB research. Bloomberg Businessweek. http://www. businessweek. com/managing/content/mar2009/ca20090327_734197. htm 2009 March 27[-gt;0]. Retrieved 2012 April 22. [-gt;0] http://www. businessweek. com/managing/content/mar2009/ca20090327_734197. htm

A Tale of Two Cities Essay: The French Revolution and the Legacy :: Tale Two Cities Essays

The French Revolution and the legacy of A Tale of Two Cities It is a commonplace of Dickensian criticism that the writer was influenced by Carlyle's The French Revolution in A Tale of Two Cities. Taking Dickens's comment that he read Carlyle's history "five hundred times" (I. Collins 46) as a starting point, many critics have discussed Carlyle's influence on several aspects of the novel, such as the narrative technique (Friedman 481-5), the imagery associated with the Revolution (I. Collins 52; Baumgarten 166; Lodge 131-2), and the narration of the historical episodes (Lodge 134; Friedman 489). And yet, Dickens's outlook on revolutionary violence differed significantly from that of Carlyle. As Irene Collins points out, Dickens "dislikes the violence of the revolutionaries, both in its popular form (the mob) and in its institutionalised form (the Terror). Unlike Carlyle, he can no longer see justice in the violence" (53). Moreover, it is Dickens's novel, rather than Carlyle's history, which is responsible for the popular ima ge of the French Revolution in England in our century, not least due to the popularity of A Tale of Two Cities on film and television. The most famous adaptation of the novel is the 1935 MGM production, directed by Jack Conway. The film capitalised particularly on scenes depicting the revolutionary mob: the film critic Derek Winnert describes it as "a wildly extravagant production" with "17000 extras in the Paris street scenes" (1009). The novel was again filmed in 1958 by the British director Ralph Thomas. This production again used a "lavish staging" (Winnert 1009). The novel has proved to be a popular source for television adaptations as well: it was adapted in 1980 and 1989, the first being an ATV production directed by Jim Goddard and the latter an Anglo-French production directed by Philippe Monnier. A Tale of Two Cities promoted the image of a stable England by using revolutionary France as a setting to highlight the contrasts between the two countries, although Dickens seemed to believe in the eighteen-fifties that England was heading towards an uprising on the scale of the French Revolution. In the twentieth century, we see the French Revolution used as a 'lavish' setting in film and TV productions of A Tale of Two Cities. In the preface to the novel, Dickens says "It has been one of my hopes to add something to the popular and picturesque means of understanding that terrible time" (xiii). A Tale of Two Cities Essay: The French Revolution and the Legacy :: Tale Two Cities Essays The French Revolution and the legacy of A Tale of Two Cities It is a commonplace of Dickensian criticism that the writer was influenced by Carlyle's The French Revolution in A Tale of Two Cities. Taking Dickens's comment that he read Carlyle's history "five hundred times" (I. Collins 46) as a starting point, many critics have discussed Carlyle's influence on several aspects of the novel, such as the narrative technique (Friedman 481-5), the imagery associated with the Revolution (I. Collins 52; Baumgarten 166; Lodge 131-2), and the narration of the historical episodes (Lodge 134; Friedman 489). And yet, Dickens's outlook on revolutionary violence differed significantly from that of Carlyle. As Irene Collins points out, Dickens "dislikes the violence of the revolutionaries, both in its popular form (the mob) and in its institutionalised form (the Terror). Unlike Carlyle, he can no longer see justice in the violence" (53). Moreover, it is Dickens's novel, rather than Carlyle's history, which is responsible for the popular ima ge of the French Revolution in England in our century, not least due to the popularity of A Tale of Two Cities on film and television. The most famous adaptation of the novel is the 1935 MGM production, directed by Jack Conway. The film capitalised particularly on scenes depicting the revolutionary mob: the film critic Derek Winnert describes it as "a wildly extravagant production" with "17000 extras in the Paris street scenes" (1009). The novel was again filmed in 1958 by the British director Ralph Thomas. This production again used a "lavish staging" (Winnert 1009). The novel has proved to be a popular source for television adaptations as well: it was adapted in 1980 and 1989, the first being an ATV production directed by Jim Goddard and the latter an Anglo-French production directed by Philippe Monnier. A Tale of Two Cities promoted the image of a stable England by using revolutionary France as a setting to highlight the contrasts between the two countries, although Dickens seemed to believe in the eighteen-fifties that England was heading towards an uprising on the scale of the French Revolution. In the twentieth century, we see the French Revolution used as a 'lavish' setting in film and TV productions of A Tale of Two Cities. In the preface to the novel, Dickens says "It has been one of my hopes to add something to the popular and picturesque means of understanding that terrible time" (xiii).

Sultry Days by Shobha de

SULTRY DAYS : A Tale of Struggle and Freedom Sultry Days is the fifth novel written by Shobha De published in the year 1994. With Sultry Days Shobha De has explored a different approach in her characters which had not been seen in her previous novels. Shobha writes in the front page of this novel; ‘For my children†¦ finally a book by me that they can read. ‘ L. Sonia Ningthoujam writes; ‘Sultry Days, takes us into the world of power, sex and guns, the shady side of Mumbai upper class society. [1] In this novel Shobha has realistically presented the lives of youth, their aspirations their attitudes, she mentions in her autobiography; ‘ The novel is littered with types from that mixed-up decade-the self-styled bohemians out to change the world but not their smelly underwear; the dirty old men of Mumbai, all gas and small turds; the corporate ladies with their ‘good life' hangs-ups; the intellectuals, pariahs and parasites who feed off the rich while s pitting on their ‘capitalist values'. It was a fun book to do.And for those of us who grew up in that era in Mumbai, there were a lot of familiar echoes and reference points that provided loads of amusement during the recounting. I consider ‘God' one of my better-etched characters†¦ I can only regret he wasn't for real. ‘ [2] Shobha De dazzles the reader with her frank and candid tales of the lives of males and females who are trying to carve a successful career in the field of literature and journalism in the city of Mumbai. Because of her own journalistic stint in Mumbai Shobha's Sultry Days emerges as a very realistic novel.Shobha says, ‘I rather liked doing this book with its simple tale of doomed love, simply because it took me back to my college days and to the edges of the pseudo-arty intellectual world I flirted with briefly before beating a hasty retreat. ‘ [3] The protagonist in this novel is also a female like other novels of Shobha De, but unlike her other novels Sultry Days also revolves around a male character. Nisha, the protagonist of the novel is a strong headed and career oriented female although the novel also deals very realistically with a male character who also becomes the central character as the novel unfolds.God or Deb is the central male character and Nisha is the narrator. It is through Deb that Nisha discovers herself. Nisha is a young college student who is sharp and focused towards studies, she comes from an upper middle class family. Nisha's parents do not have a very loving relationship. She always feels tense that father has no time for her mother and neglects his daughter. Nisha is a shy girl and she always hated the frown birthmark on her forehead which made her look tensed all the time. ‘ Was it my expression? Did I look troubled? In pain? Depressed? Maybe it was that birthmark of mine.It had to be that. I was born with worry lines between my brows. ‘ [4]——  page 2 Nisha thought that she may appear to Deb as a, ‘A prissy little good girl who carried far too may books around. Pretty enough, I suppose. But not special. ‘ [5]— page 2 From the beginning we become aware of Nisha's attraction for Deb who is also referred to as God by most of his college friends. Deb is the son of a communist and is also a communist himself, he often gets arrested while taking out Morchas. Nisha gets attracted to Deb because of his unusual personality.His appearance is shabby, wears days' old stubble, always scratches his ‘matted locks which were full of lice-nests,' smokes ‘beedies,' is a man of loose morals, ‘has had several girls by the time he reached college'. His attitude towards girls is also to – ‘use them and leave them. ‘ ‘ I learnt very quickly that I had to bury whatever little ego and pride I had if I wished to hang around God. His attitude towards girls was simple-use them and leave them†¦ As for me, I was plain moonstruck. And for once in my life I wasn't going to lose out by default. ‘ [6]— page 5Despite his shabby appearance, ‘God's hands and fingernails were surprisingly, neat and clean. ‘ He knows many languages such as German, French and Spanish. He had already read Chaucer and Karl Marx before leaving school. Deb fails to tolerate exploitation and hence revolts against injustice, tyranny and frivolities. In the beginning of the novel Deb asserts the importance of decent means and told Nisha that he was not interested in money as it is only ‘means to an end. ‘ Nisha is very impressed with his manners. Nisha is truly in love with Deb and tries hard to work their relationship.Deb however, is not very emotionally attached to Nisha or at least he pretends so. He mainly lives off Nisha's money. Nisha tells; ‘I loved buying things for God. It gave me a sense of belonging. Gifts were a bond-perhaps the only one. Gi fts-which he took entirely for granted. ‘ [7]— page 13 Nisha's parents disapproved of God as they felt that God is using their daughter for his own profit. But Nisha is totally smitten by Deb and tells them, ‘I'd like Deb to ruin my life. I want him to ruin it. I don't care if he wrecks it. I love him. [8]——– page 14 Nisha is very possessive about her mother and when Deb passes some nasty comments on her mother, Nisha screams at him in a fit of anger, ‘Oh, shut up! How dare you? ‘ I screamed, ‘You and your filthy mind. What would you know about the needs of ladies-you who have no background, no class, you filthy bastard. ‘ [9]– page 17 Nisha's father is a typical hypocrite husband. At home he had set rules for his wife and daughter to follow. He expected his wife to be dolled up in office parties according to his tastes. His wife had no choice.Nisha tells, ‘ My father's ideas of a well-dressed wife were pre tty fixed-she had to be draped in pastel-coloured chiffon worn with a sleeveless blouse†¦ Make-up, especially lipstick, was of vital importance since he firmly believed it was a sign of sophistication and no stylish woman should ever be seen without it. ‘ [10]— page 19 He expected his wife to look after the house and accompany him for occasional parties. She was never encouraged to do something worthwhile outside home. When Nisha's mother told her friends that she had no time for her personal interests her friend tells her; ‘That is your problem.But if I were in your place, I would just tell him that if he'd wanted to marry an ayah, he shouldn't have married you. We bring a lot of status to our husband and they should realize it. ‘ [11]—-page 24 Nisha's father did not approve of women going out of home for work. When Nisha's mother got an offer for work from her friend Pratimaben her husband denied it straightaway by saying; ‘In our company wives do not work†¦. They stay at home and organize dinner parties' [12]— page 147 For a large number of years after their marriage Nisha's mother use to give up without a fight with her husband.But when the artificial behavior of her husband started taking toll on her senses she told her husband in a fit of anger; ‘I have had enough of your bullying and hypocrisy. I have kept quiet for far too long. Go to hell with your corporate nonsense†¦. Why should you I? Why should I bother about you either? You can also go to hell with your pompous talk and empty boasts. I am sick, do you hear, sick of living this false life†¦ Well-it's my turn now. And you can listen to me for a change. I will go along with Pratimaben with anything I choose to do. She is my friend.She encourages me. She appreciates me†¦ Whether you like it or not, henceforth I will make the decisions about my life. And the first thing is that I'm taking a job. ‘ [13]——â⠂¬â€œ page 148 Shobha De satirizes the hypocritical couples who have extramarital relations and yet pretend to be faithful to each other. Deb broke the news to Nisha that her father is having an affair with a Sindhi woman. Even Nisha's mother confirms that her father has broken all ties with her. Inspite of their differences Nisha's parents throw an anniversary party for their friends.Nisha was tensed seeing all this and admits; ‘As for me, I was drwn into my mother's sad world, full of self-pity and doubt. I didn't know what to make of the bomb she ad dropped. My father continued to be ‘normal' and pretended nothing had happened. ‘ [14]——page 62 In this novel Shobha De throws light on the hollow life of film and modeling world. Deb gets no pocket money from his father, he does free lance reporting as well as proof-reading. After college Nisha joined an ad agency and she became a little busy in her life. Whenever she had time she met God and enjoyed h is company.As God became conscious of his creative powers, he started writing poems. Nisha felt delighted seeing God moving in the league of contemporary poets. God is also very proud of his poetic sensibilities. God started attending workshops in which amateur poets gathered and showcased their work. Shobha De gives a very realistic picture of this strata of upcoming talent. She refers to such workshops as; ‘The sessions were conducted I dingy halls where the organizers didn't have to pay any rent. Everybody sat around on uncomfortable folding chairs or on the floor†¦Others who were present regularly were a fairly motley lot of struggling writers, a Grande Dame of Verse, frustrated copy-writers and self-styled critics. ‘[15] – page 26 Nisha never felt at ease in the meetings of Anglo Indian Poets Association. There were some aspiring women members also in the group. Women like Chandni, Sujata, Pramila etc wanted to get name and fame in the field of journalis m. These women wanted to get away from the clutches of domesticity and wanted to breathe in the fresh air. One such character is that of Sujata. Sujata was also a member of God's poetry recitation group.She represents modern women who fulfills all her homely duties and also doesn't forget her own interests. Shobha writes; ‘All of them-her timid husband and four daughters, doted on her. However, she had made it plain that she had gone beyond them and that she'd stopped playing wife and mother long ago. ‘ After fulfilling her duties as a wife and mother, Sujata decided to live her life on her own terms. She told her family ; ‘ My duties are over. They are on their own now,' she would explain. ‘I have played the roles I was expected to at the appropriate times. Now†¦I'm on my own. And they are on their own. This is my life. I want to live it my way. ‘ [16]—- Page 31 God appreciated Sujata's behaviour, he tells Nisha; ‘What's wrong with h er behaviour? She is beautiful, man, just beautiful. She follows her instincts. She makes her own rules. She's not a coward. She cares two hoots for the so-called â€Å"society†. I admire her guts, yaar. ‘ [17]—page 31 Ultimately, God joined Plume magazine as sub-editor and felt delighted. The basic aim of Plume was to encourage young poets.Shobha de has very realistically portrayed women's protest against the prevalent system which limits the scope of a woman's life to mere day to day household chores. In this novel women like Sujata and Pratimaben do not accept their traditional roles in marriage. They detest being limited to the domestic chores. Extremely conscious of their changed role in family, they proclaim loudly, ‘We are not only housekeepers after all, ‘We are not mere housekeepers, after all. ‘ [18]—page 24 Some women are career conscious to the extent that they do not think in terms of a settled family.Manju, Vimla are the pro fessionals in marketing field and are career oriented females. They represent the ‘new age' females writes Shobha De; ‘ These were the no-nonsense women who had ‘take me seriously' written all over them†¦.. They took their jobs with an earnestness that was almost terrifying in its intensity. Even the married ones insisted on being addressed as ‘Ms' or stuck to their maiden names. Their male colleagues were not permitted to crack jokes or flirt lightly. ‘ She writes further, â€Å"Workaholism for women had become very fashionable. If men can pursue careers ruthlessly, so can we, women declared at seminars and workshops for senior managers†¦.. ‘ Postpone babies or ask your husband to share house work. ‘† [19]———–page 119 These characters in Sultry Days have an altogether different outlook towards family and social life. In this context, De's feminist concerns in her fiction come close to the ideas e xpressed by Veena Noble Dass, ‘Literature should show women in activities that are not traditionally ‘feminine' to speed the dissolution of rigid sex roles.It is not enough, however to simply place a female character in a new occupation, with no corresponding change in her personality and behaviour. ‘ [20] The modern woman aspire to exercise power and control the situation. Feroze and Kiki also fall in the category of the New Woman of the new era. Regarding Feroze Shobha De remarks; ‘Feroze was on her own in more ways than one. Enterprising manipulative and full of strange kind of charm, she got around to places most people only dreamt of†¦Feroze became a familiar and popular figure in filmdom in an incredibly short period†¦ She drove her own car-she smoked foreign cigarettes. She traveled by planes. ‘ [21]——page 150 Nisha met Anil Bhandari, a young marketing guy who'd just set up a hot-shop of his own after coming back from a l ong stint in America with one of the best marketing agencies. Anil was in his early thirties and mockingly referred to himself as a ‘first generation yuppie'. [22] —page 76 He was a fine example of a modern educated young man with refined international tastes.He smelt of Aramisor Drakkar and used Studio Line gel in his hair, wore Warren Beatty glasses. Soon Anil was going around with a supermodel model Shona. Shona and Anil perfectly complemented each other. Once they were engaged Anil emerged as a typical male from a hypocrite society. He told Nisha; ‘ In fact, I'm going to ask Shona to give up modelling once we're married. She won't need the money anyway. ‘ Nisha asked him; ‘Maybe there's more than money in it for her. Maybe she loves her career. She is right at the top now. Have you discussed it with her? ‘ ‘Not yet. I'm sure she'll agree. She's such an innocent docile girl. ‘ Anil said. What will she do with her time? ‘ Nish a asked him. Anil replied and asked Nisha; ‘What does any housewife do? There's so much to do around the house. ‘ [23] — page 109 As the novel progresses we see visible change in God's attitude. From a small time poem writer and proofreader Deb starts working for an art magazine Plume. Having tasted power and money during his association with Plume, God's sole interest is to acquire money and power. Although Nisha does not approve of God's new way of life. She explains her utter repulsiveness to God's new style of living which had begun sowing the seeds of discord and estrangement between them.She says; ‘No I didn't like what was happening to God at all. We were beginning to see less and less of each other now that he didn't need to touch me for cash that often†¦ God was behaving like a mortal, like all the other journalists in the town, a bum who shamelessly sold his pieces for a fews pegs of scotch and a five-star evening' [24] – page 100 Nisha always looked for a loyal partner in Deb which Deb ceased to be, not because of his alliance with other women but because of their varied interests. Deb and Nisha's relationship turned cold after the former starts caring less and less for his self-respect.He turned out to be a typical man from a male dominated society. Deb has moved to his own place and required somebody to cook for him and look after his house. Nisha suggested him to get a maid. Deb very casually told her; ‘These maids-shaids are a hassle, yaar. I need my own woman. If you want, I don't mind a shaadi-waadi-I know that will make you feel better. Theek hai-we can be burgeois and go through with that marriage rubbish. You can cook, can't you?†¦ Can you fry puris without burning your fingers? Can you make rice that isn't sticky?†¦ Better to get all this straight from the start, hai na?No lafda later on†¦ Give me my daal-roti, a warm bed, twice-a-week maalish and a daily screw. That's all I expect. ‘ Nisha was too stunned to respond to what she heard; ‘One part of me was laughing. The other, feeling sorry for this man. He was obviously deranged-or the world's biggest egotist. He actually expected me to jump at this offer. He looked so comic. So vulnerable, standing in the lobby, trying to look nonchalant and heroic. ‘ [25]—- page 160 God's sole interest in life was reduced to acquire money and power. Contrary to his attitude Nisha wants everything in life through sheer labor.Nisha had never expected this change in God and she failed to convince him as to he did not need to work for a political broker, he needed to trust the power of his pen, but all her efforts went in vain. As ill luck would have it, Deb became proud of his power and joins Yashwantbhai, a don. God's new life style began to sow seeds of discord and estrangement between them. Nisha realizes that God was no longer the same person she had fallen in love with. Nisha tried her best to refr ain Deb from associating with a criminal like Yashwantbhai but Deb had gone too far to come back.Nisha started exposing Yashwantbhai and his underworld connections in her write-ups. Nisha's bold action is supported by her mother and also by a social activist Pratimaben who unravels and brings to public notice Yashwantbahi's atrocities on his former mistress, Pramila. Pramila is a fine example of a new age woman. Pramila is a Nagpur woman, her husband is in a well paid job, they have three children. Pramila is a talented poetry writer and to pursue her career in writing she leaves her family and moves to Mumbai. She shots to fame as soon as her poems are published in English.She administers a shock to her husband when she divorces him and leaves the house along with her two daughters. She eventually meets Yashwantbhai and becomes her mistress. She becomes avictim of his lust. She becomes pregnant with his child, Yashwantbhai forces her to get a sex check done for the unborn baby as h e did not want a girl child. Knowing that the child is a girl Yashwantbhai abuses her and then it is God who helps her in going underground. Nisha, her mother, Pratimaben with Pramila's help expose Yashwant bhai.Ultimately, Deb has to pay for his association with Yashwant bhai, he is shot by Yashwantbhai's goons and God collapses after struggling for a couple of days in hospital. When Dev is shot and admitted in the hospital, Nisha analyzes the life of ignorant and uneducated women of Bombay who never think of higher issues of life such as- What are the fundamental rights of a citizen? What is the interpretation of women liberation movement? What is secularism? Will women be free from the drudgery of the kitchen? What is the meaning of democratic socialism? Is socialism going to help women in any way?What is the importance of L. I. C in the life of a family? Nisha thinks very realistically that these ignorant and simple-hearted women are not shot dead as they don't raise their voice against the underworld Dons. No threats are given to them as they don't interfere with the working of politicians. But the women in Shobha De's novels are strong and confident. These women know what they want from life and how to achieve it. Nisha's mother followed her husband's instructions through out her life but finally she raised her voice against his hypocrite nature and emerged a winner.Women in Sultry Days assert their free and autonomous existence, they struggle and fight against the established social order that threatens their existence. Bhaskar A Shukla observes; ‘It may be partly on account of her experience as a journalist that she is able to tell things interestingly and with a courage of conviction in a language uniquely her own. ‘ [26] Women in Sultry Days represent a modern, self-sufficient and financial independent woman. These women do not expect their male partners to provide them financial security.In fact, it is Nisha grants monetary favors to her boyfriend Deb for a long time. Sujata, Pramila, Pratimaben are women who do not wish to be enclosed in their homes, they wish to be free from the clutches of male dominated society. They show the courage to leave their houses and pursue their dreams and make a mark of their own. Binod Mishra remarks; ‘In De's novels women's desperate struggle for existence unfolds in their unconventional behaviour, their sexual escapades and their dream for a life free from male domination. ‘ [27] BIBLIOGRAPHY Sonia Ningthoujam, Image of the New Woman in the Novels of Shobha De. 2Shobha De, Selective Memory:Stories From My Life, page 336 3Shobha De, Selective Memory:Stories From My Life, page 336 4Shobha De, Sultry Days, page 2 5Shobha De, Sultry Days, page 2 6Shobha De, Sultry Days, page 5 7Shobha De, Sultry Days, page 13 8Shobha De, Sultry Days, page 14 9Shobha De, Sultry Days, page 17 10Shobha De, Sultry Days, page 19 11Shobha De, Sultry Days, page 24 12Shobha De, Sultry Days, page 1 47 13Shobha De, Sultry Days, page 148 14Shobha De, Sultry Days, page 62 5Shobha De, Sultry Days, page 26 16Shobha De, Sultry Days, page 31 17Shobha De, Sultry Days, page 31 18Shobha De, Sultry Days, page 24 19Shobha De, Sultry Days, page 119 20Veena Noble Dass, ed. , â€Å"Feminism and Literature†, Feminism and Literature (Delhi : Prestige Books, 1995), page 10 21 Shobha De, Sultry Days, page 150 22 Shobha De, Sultry Days, page 76 23 Shobha De, Sultry Days, page 109 24 Shobha De, Sultry Days, page 100 25 Shobha De, Sultry Days, page 160 26Bhaskar A Shukla, Shobha de : The Writer and Feminism, page 114 27 Binod Mishra, Critical Responses to Feminism

Google Marketing Plan

Strategic planning Analyzing Google’s strategic planning process Google’s Strategic planning Strategic planning is the process of developing and maintaining a fit between the organization’s goals and capabilities and its changing marketing opportunities. Google’s story is not that different from many startups in the late 1990s. At first, the operation was run out of Page’s dorm room with borrowed and refurbished equipment. The newly incorporated company, funded by angel investors, moved off campus and soon, at the height of the dotcom boom, attracted $25 million in support from two venture capital firms.In 2004 the company went public with a prospectus that proposed the motto â€Å"Don’t Be Evil† and described an auction to determine its opening share price. STEPS IN STRATEGIC PLANNING: STEP ONE: DEFINE THE MISSION Google’s mission: Organize the world's information and make it universally accessible and useful. STEP TWO: SET OBJ ECTIVES AND GOALS Google’s objectives: Enabling users to search a larger base of information, Google began with the Internet search engine in 1998.They want to make the â€Å"perfect search engine† that â€Å"understands exactly what you mean and gives you back exactly what you want. † At that time, Google need to invest in research and development for a better search engine. So being profitable becomes an objective. Developing tracking mechanisms and new advertising technology, as their main profit was from Internet advertising, they dug deeper in this field and introduced â€Å"AdWords†, a self-service program for creating online ad campaigns in 2000.It help thousands of businesses grow and be successful. This program has become the main profit resources now. Creating patents and intellectual property – will hold the keys to gaining competitive advantages in the market and retaining and recruiting the best human resources Google has grown to offe r products beyond search, but the spirit of the mission remains. From search to Chrome to Gmail—their goal is to make it as easy as possible for you to find the information you need and get the things you need to do done.In 2011, Eric Schmidt, CEO of Google, writes about the company's plans for the coming years, saying â€Å"as I think about Google's strategic initiatives in 2011, I realize they're all about mobile. † Thanks to geolocation and the power of the phone's Web browser platform, it's possible to deliver personalized information to users about â€Å"where you are, what you could do there right now, and so forth, and to deliver such a service at scale. † At this point, Google decided to devote most of their energy in the mobile field, as it can provide the customer with useful information very easily.This objective is persistent with Google’s mission. STEP THREE: Designing the Business Portfolio Nearly everything the company does , including buil ding big data centers ,buying optical fiber , promoting free Wi-Fi access ,fighting copyright restrictions , supporting open source software ,and giving away Web services and data , is aimed at reducing the cost and expanding the scope of Internet use . In year 2011, Google began working on a mobile payments service called â€Å"Google money†, in according with the mobile field development objective.Google’s products a) For individual: Google search; Google Chrome; Gmail; Aim to help you find the needed information easily and conveniently and spare more time for yourself, family and friends. b) For companies: Google AdWords: to find prospects; you don’t have to pay until you ad has been clicked. Google Apps: Gmail; Google Calendar; The Cloud Disk; Google document†¦ Help to improve work efficiency. Google Analytics: optimize your website c) For network: Chrome AndroidAnalyzing the current business portfolio (BCG Analysis) Product| Market Share | Market Growt h| Type| Android| High| High | Stars| Browser| Low| High| Question marks| Ads| High| High| Stars| Searching engine| High| Low| Cash cows| Youtube| High| Low| Cash cows| Developing strategies for growth and downsizing Market Penetration: Google is now expanding in different areas especially in American markets by following the penetration strategy and the customers are targeted by the advertisers in different geographical locations.Market Development: Google search in present market is involved in changing the trends just because of the customers need. Google is now enhancing the features of the search engines to become more attractive for the customers. Diversification Strategy: Google has always been investing heavily in internal R&D projects with the aim of â€Å"solving the world’s problems using technology†. It is now much more than a search engine – it is using its massive retained profits to diversify into a wide range of seemingly unrelated industries.STE P FOUR: PLANNING MARKETING AND OTHER FUNCTIONAL STATEGIES Google has sought to employ the power of differentiation to create a competitive advantage —understands exactly what you mean and gives you back exactly what you want Applying concentric diversification focus on the core product of search services the company has also been able to benefit from a competitive advantage in â€Å"faster response times, greater scalability and lower costs† Hence, not only does Google have a high advantage in the differentiation arena, but a cost and speed advantage as well.Google offers generous stock options and provide relaxed working atmosphere to retain the best talent and align employee interests with shareholder interests. (Google provides free lunches every day for employees and encourages participation in the weekly roller hockey games. The company regularly sponsors employee outings such as picnics and skiing trips) WHAT ROLE MARKETING PLAYS IN THIS PROCESS?First, marketing provides a guiding philosophy that suggests that company strategy should revolve around building profitable relationships with important consumer groups. To maximize customers’ benefit, satisfy the latest demand, Google develop the technologies that serve people’s life and work. Second, marketing provides inputs to strategic planners by helping to identify attractive market opportunities and by assessing the firm’s potential to take advantage of them.As the development of mobile equipment, more and more people choose the mobile instead of fixture. Google spend much energy in the mobile equipment these years, marketing lead Google to this development direction Finally, within individual business units, marketing designs strategies for reaching the unit’s objectives. Marketing strategies and programs are developed to support marketing objectives.